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Cosense.
Hampton, VA
"In our first full year advertising on MBB, the number of new customers who found us more than doubled..."
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Cosense, Inc. was looking for a way to increase and optimize their visibility on the Internet.In some cases their own website was not coming up very well in natural search results when performing key word searches of their products. Advertising with MacRAE'S BLUE BOOK (MBB) appeared to be a potential opportunity to help new customers find Cosense simply by having extra search results for our products.
"After speaking with a MBB sales representative, we decided to list our company information under multiple product headings and monitor our success with this program over time. The cost seemed reasonable enough to try it for a year. Also, I was impressed that, many times, when I performed internet searches for various companies, their listing on MBB came up very high in the natural search results, even higher than their own website, indicating superb indexing through MBB."
"In our first full year advertising on MBB, the number of new customers who found us more than doubled. These results were better than we could have imagined."
"The combination of low cost, increased internet visibility and new business we have gained since listing with MBB has made this our single most successful advertising campaign. We are now looking forward to our second year with MBB."
John Slavinskas
Manager of Technical Sales Cosense
Hampton, VA
www.cosense.com
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A-Line Asphalt Products, LLC OUT OF BUSINESS.
Newfield, NJ
"If you are a small or new business, and not sure if you can afford a MacRAE's internet ad, I can tell you, say yes! Our ad was online with MacRAE's Blue Book for less than a week, and we received an order that MORE than paid for the ad, with change to spare!..."
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Our rep called me a few months after opening our business, and asked if we were interested. I couldn't place the ad then, but being so ever patient he called once every 6 months to check with us. He was understanding, and not the typical hard sell type. After almost 2 years, his diligence paid off, and we placed the ad. Our rep spent as much time as needed for us to understand and optimize our price and ad coverage options. He went above and beyond expectation in every aspect of customer service. The ad copy and artwork really makes our listing Pop! MacRAE's Sales representatives show that they genuinely care about their customers, a rarity in today's society. I am already spreading the good word to other business owner friends about the quality and effectiveness of advertising our business with MacRAE's Blue Book"
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Micro Plastics Inc.
Flippin, AR
"With our investment on the MBB site, we experienced a large number of hits to our website as well as generating opportunities to make quotes on new business..."
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As a global leader for over 40 years in the plastic fasteners industry, Micro Plastics Inc. continues to invest in advertising to grow their business. They already advertise successfully on other industrial sourcing sites and chose to expand their investment in online resources by going on the MacRAE'S BLUE BOOK (MBB) website. Micro Plastics chose MBB because of the large traffic to their site, at a reasonable cost.
"With our investment on the MBB site, we experienced a large number of hits to our website as well as generating opportunities to make quotes on new business"
"I also really like that the site is informative and user friendly. I can easily access who is looking at our profile/website and see exactly what they are interested in."
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Interstate Products Inc.
Sarasota, FL
"Our business depends on reaching industrial, commercial, institutional, government and military customer markets. MacRAE'S does an outstanding job of penetrating these critical markets by sending quality traffic to our website and to our phones..."
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Interstate Products, Inc. offers a complete line of Spill Containment and Industrial Maintenance supplies along with a wide variety of products for chemical, fuel, liquid storage, secondary containment and clean up products.
"I have held senior positions as either a Director or Vice President of Sales and Marketing for the past 26 years. Over the course of my career, I have always been a firm believer that advertising in comprehensive product directories is an instrumental and cost effective way to attract new business. Directories have always been the preferred way for engineers and purchasing professionals to locate and source the products they need. Now, with the vast amount of information available through the internet, it is even more important for businesses to find a trusted source that makes it easy to locate needed products."
"I am a firm believer that MacRAE'S provides an excellent tool that delivers an effective means of bringing together both buyers and sellers. As both a manufacturer and distributor, we offer a broad range of environmental and safety products to a diverse customer base worldwide. Accordingly, our business depends on reaching industrial, commercial, institutional, government and military customer markets. MacRAE'S does an outstanding job of penetrating these critical markets by sending quality traffic to our website and to our phones."
"The reports and tools that identify incoming prospects are excellent and I really appreciate the ability to modify or add to our listings anytime as opposed to making changes on a quarterly basis."
"Last but not least, I have found the customer service at all levels of the organization to be exceptional. Our rep, John Dahlberg, has been instrumental with regard to getting us setup and helping us maximize our efforts to attract new business. I would recommend MacRAE'S to any marketing professional as a necessary tool that compliments a balanced advertising approach."
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Monroe.
Auburn Hills, MI
“Last year we terminated our relationship with GlobalSpec and this year decided to take a chance with advertising on MacRAE’s Blue Book directory. I have been working with one of your Sales Reps the last couple of months and just want to let you know that I have been IMPRESSED”
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Last year we terminated our relationship with GlobalSpec and this year decided to take a chance with advertising on MacRAE’s Blue Book directory. I have been working with one of your Sales Reps the last couple of months and just want to let you know that I have been IMPRESSED by his constant care and nurturing of our account. We are "testing the waters" currently, so our spend is not substantial. With that in mind, I did not expect the amount of effort and help he has put into our account. His weekly emails of ideas on how we can expand our business; is probably the biggest key of extending our program with your company.
Just wanted to let you know how good a job he is doing! Looking forward to signing up another year!
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CLD Handling Systems Inc.
Dublin, OH
“Our on-line store was developed in 2006 and we have tried various internet search engines (such as Google, business.com, etc…) to drive traffic to our website. We have found MacRAE’s Blue Book has been our best value!”
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Our on-line store was developed in 2006 and we have tried various internet search engines (such as Google, business.com, etc…) to drive traffic to our website. We have found MacRAE’s Blue Book has been our best value!
CLD Handling Systems, Inc. is a material handling equipment distributor selling items such as shelving, rack, conveyors, bins & boxes, carts & dollies and all types of storage equipment. We developed our website and on-line store in 2006 and have tried advertising on various search engines. MBB has proved to be our best value!
Within the first several months of being on MBB, we received an inquiry from a customer in the western part of the country that would have never found us without MBB and we closed an order that paid for the entire year of advertising. This advertising method has been very good for us!
Our MBB has been very helpful and informative in how we can best use MBB. We look forward to continuing this advertising and feel it’s a great value.
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M & M Rogness Equipment Co.
Roseville, MN
“The links created for added exposure is invaluable, as well as the lead generation that we often get due to MacRAE’s. I would recommend MacRAE’s to anyone”
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MacRAE’s has been very helpful in many aspects. Our rep always has a quick response to any changes or information that I may request. The links that have been created for added exposure are invaluable, as well as the lead generation that we often get due to MacRAE’s. I would recommend MacRAE’s to anyone who is looking to increase sales or exposure of their products or services to other businesses. I look forward to a continued relationship with MacRAE’s.
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Metal Worx Express.
Huntingdon Valley, PA
“We have the opportunity to get business in all sectors across the USA, which would not be possible without MacRAE’s. Their marketing strategy helps us highlight our company’s strengths”
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Metal Worx has grown each year from quality leads through MacRAE’s Blue Book. We have the opportunity to get business in all sectors across the USA, which would not be possible without MacRAE’s. Their marketing strategy helps us highlight our company’s strengths in metal sales and service. This is done not only through text, but through our branding, banners of our material sales, services and equipment and clever links to get to our website quickly. Metal Worx Express is proud to have MacRAE’s Blue Book as their top advertising specialist. We look forward to their future support in growing our company in these uncertain times.
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Turner Sign Systems.
Richland Hills, TX
“We have seen substantial growth in our new business, both locally and nationwide. I know that without MacRAE’s technology those clients would have ended up somewhere else.”
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It's been about 3 years since we started working with MacRAE’s Blue Book and I wanted to let you know that Turner Sign Systems, Inc. has really enjoyed the working relationship we have had. We have seen substantial growth in our new business, both locally and nationwide. I know that without MacRAE’s technology those clients would have ended up somewhere else. I appreciate the continued interest you have in our growth and look forward to more years to come.
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Polymer Conversions, Inc. - Plastics Technology Center.
Orchard Park, NY
“Out of everyone I deal with, you and your company are some of the most helpful, comprehensive, easy to work with, proactive, and they appreciate of our partnership. Polymer takes that very seriously, as that is the way we like to do business with our customers as well.”
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Out of everyone I deal with, you and your company are some of the most helpful, comprehensive, easy to work with, proactive, and they appreciate of our partnership. Polymer takes that very seriously, as that is the way we like to do business with our customers as well.
I’m in process of updating the website with more technical data and new technology, and we’ll have new photos, press releases and videos up before the end of the year. We'll be able to capitalize on all of those added benefits you've provided.
I look forward to continuing this positive partnership and working with you & MacRAE’s Blue Book/Canadian Trade Index. I am currently in discussions with our web team about the traffic tracker tool you offer and installing it on our site.
Wendy Bertsch
Director of Marketing & Employee Relations Polymer Conversions, Inc. - Plastics Technology Center
Orchard Park, NY
www.polymerconversions.com
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Konstant® Storage Systems.
Rolling Meadows, IL
“Most beneficial to us were the Banner Ads and Product Descriptions with links to our web sites. The banner ads can really spice up what could be a boring product line. It allows us to show pictures and illustrations of our products which are not always easy to describe in words only. And these ads are created as part of our advertising package.”
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We needed to get more exposure online, at a reasonable cost for our various brands across the country so we went with the Canadian Trade Index and MacRAE’s Blue Book. Because we are mainly B2B we thought the Canadian Trade Index would be an ideal location to increase our presence for when people are looking for racking and shelving related products and solutions for their warehouse needs. The Canadian Trade Index is quick and easy to use for looking up products and services across the country. The web sites look professional and present our products very well.
Most beneficial to us were the Banner Ads and Product Descriptions with links to our web sites. The banner ads can really spice up what could be a boring product line. It allows us to show pictures and illustrations of our products which are not always easy to describe in words only. And these ads are created as part of our advertising package.
Brand awareness has increased plus we have seen an increase in referrals from both the Canadian Trade Index and MacRAE’s Blue Book.
Customer service has been fantastic from day one with the Canadian Trade Index and MacRAE’s - both from our Sales Rep as well as Tech Support. They have gone to great lengths to make sure we are happy with the products and services they offer. They’re always cheerful and easy to deal with.
One of the best values, out there, for online product and service searches. It’s easy to use, looks good and it gets pushed out to Google quite well.
Larry Jones
Media Manager Konstant® Storage Systems
Rolling Meadows, IL
www.konstant.com
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