Testimonials

Cosense, Inc. was looking for a way to increase and optimize their visibility on the Internet. In some cases their own website was not coming up very well in natural search results when performing key word searches of their products. Advertising with MacRAE's Blue Book (MBB) appeared to be a potential opportunity to help new customers find Cosense simply by having extra search results for our products.

"After speaking with a MBB sales representative, we decided to list our company information under multiple product headings and monitor our success with this program over time. The cost seemed reasonable enough to try it for a year. Also, I was impressed that, many times, when I performed internet searches for various companies, their listing on MBB came up very high in the natural search results, even higher than their own website, indicating superb indexing through MBB.”

"In our first full year advertising on MBB, the number of new customers who found us more than doubled. These results were better than we could have imagined.”

"The combination of low cost, increased internet visibility and new business we have gained since listing with MBB has made this our single most successful advertising campaign. We are now looking forward to our second year with MBB.”

John Slavinskas
Manager of Technical Sales
Cosense, Inc.
Hauppauge, NY
www.cosense.com

Magafor Precision Cutting Tools had a challenge. They wanted to reach out to engineers and buyers who are the decision makers, and to increase their online presence and better utilize online marketing strategies. To do this, Magafor chose MacRae's Blue Book (MBB) as a way to improve their reach to actual qualified buyers. In particular, MBB provided detailed traffic reports and online quoting capabilities.

"Magafor's presence on the MBB site has provided the increased online presence we wanted and is giving decision makers the opportunity to see our great quality products. We've also seen good Request for Quotation activity and the Traffic Tracker reports have provided some good sales leads."

"I worked with Janet at MBB with the initial program setup and she really took the time and listened to what we really wanted. She took the changes or suggestions I had and made them work."

Melissa Roberts
Sales & Marketing Representative
Magafor Precision Cutting Tools
Turners Falls, MA
www.magaforusa.com

As a global leader for over 40 years in the plastic fasteners industry, Micro Plastics Inc. continues to invest in advertising to grow their business. They already advertise successfully on other industrial sourcing sites and chose to expand their investment in online resources by going on the MacRAE's BLUE BOOK (MBB) website. Micro Plastics chose MBB because of the large traffic to their site, at a reasonable cost.

"With our investment on the MBB site, we experienced a large number of hits to our website as well as generating opportunities to make quotes on new business."

"I also really like that the site is informative and user friendly. I can easily access who is looking at our profile/website and see exactly what they are interested in."

Tammy Killian
Advertising Managerr> Micro Plastics Inc.
Flippin, AR
www.microplastics.com

Loos & Co., Inc., located on Pomfret, CT, have a plant that has world leading wire drawing, annealing, stranding and cable closing equipment. This allows them to produce hi-carbon steel, stainless alloy wire and cable products. They have always tracked the hits to their web site and who the referrers are. Several years ago, they started to see a lot of referrals coming from MacRAE'S BLUE BOOK.

“I had no idea who MacRAE’S were so I investigated and found that it was the old Industrial Yellow Pages and that MacRAE's had published an old listing of ours. I was very impressed with the numbers the old listing provided so I contacted MacRAE's and figuring that I could get even better responses from an updated ad program that covered all of our products.”

“Once the MacRAE’S rep came in and we put together a program, I was amazed at how affordable it was compared to some of the other online services.”

“I was correct about the added traffic to our web site that a specific ad program on MacRAE'S BLUE BOOK would provide. Year to date, MacRAE'S is one of our top 5 referrers!”

“I was very impressed with our rep. He was extremely knowledgeable and had done his homework before showing up for our first meeting. He made the process of advertising with MacRAE'S very easy.”

Michael Wallace
VP Sales
Loos & Co., Inc. Pomfret, CT
www.loosco.com

Interstate Products, Inc. offers a complete line of Spill Containment and Industrial Maintenance supplies along with a wide variety of products for chemical, fuel, liquid storage, secondary containment and clean up products.

“I have held senior positions as either a Director or Vice President of Sales and Marketing for the past 26 years. Over the course of my career, I have always been a firm believer that advertising in comprehensive product directories is an instrumental and cost effective way to attract new business. Directories have always been the preferred way for engineers and purchasing professionals to locate and source the products they need. Now, with the vast amount of information available through the internet, it is even more important for businesses to find a trusted source that makes it easy to locate needed products.”

“I am a firm believer that MacRAE’s provides an excellent tool that delivers an effective means of bringing together both buyers and sellers. As both a manufacturer and distributor, we offer a broad range of environmental and safety products to a diverse customer base worldwide. Accordingly, our business depends on reaching industrial, commercial, institutional, government and military customer markets. MacRAE’s does an outstanding job of penetrating these critical markets by sending quality traffic to our website and to our phones.”

“The reports and tools that identify incoming prospects are excellent and I really appreciate the ability to modify or add to our listings anytime as opposed to making changes on a quarterly basis.”

“Last but not least, I have found the customer service at all levels of the organization to be exceptional. Our rep, John Dahlberg, has been instrumental with regard to getting us setup and helping us maximize our efforts to attract new business. I would recommend MacRAE’s to any marketing professional as a necessary tool that compliments a balanced advertising approach.”

Mark E. Dilley
Director of Marketing
Interstate Products Inc
Sarasota, FL
http://store.interstateproducts.com

As a nationwide distributor, Dalton & Associates, Inc. offers its customers a large variety of quality products for their industrial, storage and material handling solutions.

“Simply said, I needed to drive decision makers and qualified buyers to our website.”

“I was very impressed with the MacRae's representative. He proposed a good and thorough program for my company at an affordable and fair price and made the process of advertising with MacRae's very easy. I was very impressed with the real time activity report provided to me.”

The return on my investment has been very good. I am positive that a large percentage of the traffic to our website originates from MacRae's. This is validated by the strong activity reports and the free tracking tool that MacRae's has provided our company.

I also like the follow up I have received from MacRae's in regards to my program and the monthly newsletters are very informative.

John D. Edmondson
President
Dalton & Associates, Inc.
Milford, MA
www.dalton-associates.com